As a true manufacture d’horlogerie, Citizen integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly.
One pivotal technological breakthrough was the development of a light-driven watch. Citizen pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995.
Eco-Drive eliminated the need to ever replace batteries.
Citizen's mantra “The Fusion of Technology and Beauty,” remains a constant motivation for them to merge cutting-edge technology with perfection of design beauty.
Citizen offer a 5 year guarantee with all of their watches. If you register it online it becomes a 6 year guarantee.
No wonder they've won so many awards and our 'go to' brand in store!