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As a true manufacture d’horlogerie, Citizen integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly.

One pivotal technological breakthrough was the development of a light-driven watch. Citizen pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995.

Eco-Drive eliminated the need to ever replace batteries.

Citizen's mantra “The Fusion of Technology and Beauty,” remains a constant motivation for them to merge cutting-edge technology with perfection of design beauty. 

Citizen offer a 5 year guarantee with all of their watches. If you register it online it becomes a 6 year guarantee.

No wonder they've won so many awards and our 'go to' brand in store!